Pandora & Accordant Media vet to drive accreditation and product advancement for cross-channel measurement provider.
C3 Metrics, the global leader in cross-platform advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management.
With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams spans from Dentsu’s Accordant Media to Pandora.
Lauren joins C3 Metrics from Wagz, where she was Digital Marketing Director. Prior to Wagz, Lauren was Senior Manager, Ad Platform Management, at Pandora, where she operated as a liaison between product, sales and engineering to develop and implement the go-to-market plan for Pandora’s audio, video and display advertising products. During her time at Accordant Media, Lauren launched Accordant’s West coast media analyst team and managed the development of custom programmatic marketing campaigns for clients that included Zipcar, Care.com and GrubHub.
Throughout her career, Lauren led the research and development of automating display, video and audio ad formats via programmatic channels.
In her newly created role, Lauren will lead several key projects for the company that focus on current and future accreditation of the Attribution Data Cloud.
Additionally, she will drive the C3 Metrics product roadmap to include new features – such as the C3 Metrics Attribution API – and lead partner integrations like C3 Metrics’ recently announced Attribution CRM partnership with Havas Helia.
“We’re excited to have Lauren join our team,” said Jeff Greenfield. “Lauren’s deep expertise in the technology sector will be a tremendous asset for our customers as we advance our cross-platform attribution offering and continue to expand our capabilities through new features and partnerships.”
“C3 Metrics’ position as a leader in attribution, as well as the founders’ commitment to advancing the advertising industry truly connected with me,” said Lauren Lannan, Director of Product Management at C3 Metrics. “I look forward to driving the industry forward with new products and partnerships for the C3 Metrics Attribution Data Cloud.”
Lauren is the first of several senior leadership hires at C3 Metrics to be announced this year. Additional new appointments, spanning the organization’s Finance, Analytics and Customer Success teams, will be announced in the coming months.
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at firstname.lastname@example.org or by visiting https://c3metrics.com.