Auto marketer optimizes with C3 Metrics – generates 7:1 ROAS for content.
Today’s consumer depends heavily on word-of-mouth when shopping for a car. Keystrokes away from reviews and research, auto marketers are facing a new generation of challenges. The pivotal point of decision is often determined by content. Reviews, road tests & comparisons. C3 Metrics helps you understand the proper mix of media and content to drive sales.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”