Auto marketer optimizes with C3 Metrics – generates 7:1 ROAS for content.
Today’s consumer depends heavily on word-of-mouth when shopping for a car. Keystrokes away from reviews and research, auto marketers are facing a new generation of challenges. The pivotal point of decision is often determined by content. Reviews, road tests & comparisons. C3 Metrics helps you understand the proper mix of media and content to drive sales.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“”What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”