Eliminating Media Waste is the key
Insurance is so crowded and competitive that acquisition costs are higher than they need to be. And as digital eclipses TV, insurance marketers need new methods and measurement to drive key metrics. To stay competitive in this game, you need to know the true ROI of every marketing dollar.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“”What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”