Pharma marketer optimizes with C3 Metrics – 37% improvement in media efficiency.
Hours spent on digital now eclipse time spent watching linear TV with 72% of consumers searching online for health information and over a third of all U.S. adults using the Internet to self-diagnose a condition for themselves or a family member. Pharma Marketers relying heavily on traditional DTC are finding it harder to both influence today’s digital consumer and truly understand the customer journey.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“”What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”