Pharma marketer optimizes with C3 Metrics – 37% improvement in media efficiency.
Hours spent on digital now eclipse time spent watching linear TV with 72% of consumers searching online for health information and over a third of all U.S. adults using the Internet to self-diagnose a condition for themselves or a family member. Pharma Marketers relying heavily on traditional DTC are finding it harder to both influence today’s digital consumer and truly understand the customer journey.
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Smart attribution modeling is the ONLY way to determine advertising effectiveness, and real ROI, across all your offline and online marketing channels.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”