Understand & optimize your shopper journey in real time
Retail has relied heavily on TV, Print and Direct Mail as consumers are becoming more “Digital”. Keystrokes away from reviews, retail marketers are facing a new generation of challenges. And as digital eclipses TV, marketers need new methods and measurement to drive both store traffic and ecommerce sales. C3 Metrics helps you understand what combination truly impacts both foot traffic and in-store sales.
Retail marketer optimizes with C3 Metrics – gains 17% improvement in ROAS.
Experience Matters
Our leadership brings experience from some of the most recognizable brands, including Nielsen, eBay, PepsiCo and DoubleClick.
John Dimling
Fmr. Nielsen CEO & Advisor
Mark Hughes
CEO & Co-Founder
Jeff Greenfield
COO & Co-Founder
Jeffrey Silverman
Fmr. DoubleClick Executive & Advisor
“Smart attribution modeling is the ONLY way to determine advertising effectiveness, and real ROI, across all your offline and online marketing channels. I could robustly measure ROI on every piece of my $150M annual budget, and used that knowledge to gain share on competitors spending double or triple my budget… as well as earn the trust of my CEO and CFO (and keep my job!) for seven years straight”
“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems. We’re supposed to believe that only one channel was responsible for an online sale? It’s ridiculous.”
“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”
“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”
“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level. The entire effort would never have been revealed with outdated last click measurement.”
