Understand & optimize your shopper journey in real time
Retail has relied heavily on TV, Print and Direct Mail as consumers are becoming more “Digital”. Keystrokes away from reviews, retail marketers are facing a new generation of challenges. And as digital eclipses TV, marketers need new methods and measurement to drive both store traffic and ecommerce sales. C3 Metrics helps you understand what combination truly impacts both foot traffic and in-store sales.
“Brands will increase ad spending materially and on a sustained basis if they determine when a consumer saw the ad and if their display ads were actually displayed…then close the attribution loop.”
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”