Did Radio Just Out-Thor TV?

Maybe. In an unprecedented move, Cumulus Radio offered an industry-first…

Facebook vs TV Smackdown Just Began: Auto Dealer Ad$

Facebook confirmed it's adding Auto Dealer listings to the Marketplace…

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2LgWhen…

These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

  https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE  According…

Ad Fraud "SportBot" On NFL + ESPN Sites Rips $250MM

"SportBot" served 340 million fraudulent programmatic video ads…

Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage =  Clever

Time Inc just announced YouTube will be the tech backbone for…

Whoa Ulta - Best Ad of the Year?

TV could reverse Ulta's stock slide of 30%. Because right now,…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution

When solving for user-level attribution, 95% of the data collected…