The End of Times•••> For Last Click

The Last Click Attribution model will near the end of times soon.…

Attribution Modeling Newbies --> Your Wife vs Your Last Girlfriend

Getting used to something new (especially after many years of…

C3 Metrics = Seeing The Forest (For Everything)

As we have mentioned before, the Last Click method only allows…

Attribution Modeling + Yoga = Statue of David

Six years of yoga, and you think you're becoming who you want…

Attribution Modeling ••• "We Don't Need It" (You're Fired)

One of our attribution modeling clients had a situation: the…

It’s All In How You Phrase It

The majority of modern content sites know several things. One…

AdAge - TV Analytics Firm Tries a Radical Approach to Market Itself: TV

Jack Neff at AdAge writes that "C3 Metrics is a rare industry…

Why Are Ad Tracking Systems Still Running On A Formula That Doesn't Work?

In the May, 2012 CMO Survey from Duke’s Fuqua School of Business,…

5 Things Chief Marketing Officers Need To Do To Stay On Top Of Their Game

As written by C3 Metrics’ CEO Mark Hughes, “Just as you can increase your personal lifespan by implementing healthy changes and eliminating bad habits, CMOs may be able to double their tenure by following a plan which includes: The time for experimenting with digital marketing is over. The time for acting like a CMO, and demanding the right metrics, is on.”

Media Attribution Must Include Ad Views

Billions of ad messages are displayed daily to consumers, yet…