Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Is the Mother of All Direct Response Back | Mail?

Technology has changed Direct Mail. It used to be slow (months…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Who Stole $1.47b in Click Fraud? - Meet the Fraudsters

Think click fraud ain't real? Think again. The top four bots…

This is Mobile Advertising's Kryptonite | SNAFU

Slowly, it's been eating away at mobile advertising's performance:…

Attribution's Biggest Pessimist (Saved $750K)

I'm a pessimist.The first question I have, is "Prove it."…