What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Is the Mother of All Direct Response Back | Mail?

Technology has changed Direct Mail. It used to be slow (months…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Who Stole $1.47b in Click Fraud? - Meet the Fraudsters

Think click fraud ain't real? Think again. The top four bots…

This is Mobile Advertising's Kryptonite | SNAFU

Slowly, it's been eating away at mobile advertising's performance:…

Attribution's Biggest Pessimist (Saved $750K)

I'm a pessimist.The first question I have, is "Prove it."…

Click Fraudster Wins - Eluding Fed Felony at Trial

It was supposed to be the click fraud trial of the century. For…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…

Is This the Worst Ad of the Year?

Recently Dole launched an ad campaign for its new Dole Dippers:…

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For…