Will CMO Role Die | Coke's Crypt

CMO's have the shortest lifespan of any C-Suite officer, and…

TV Stocks Cold Cocked | Wake-Up

With Sinclair, Nexstar, and Gray Television stocks tumbling 5-8%…

Is Attribution's Father Bill Gates?

When MSN was in the media business, Bill Gates hosted its annual…

Will OTT Pulverize Programmatic?

"You down with OTT? Who's down with OTT?" The prophetic lyrics…

How Stantiko Click-Fraud Bot Butchers CPA's

The Stantinko bot-net, which is distributed across 500,000 computers…

Why Six Seconds + Facebook Could...

Facebook announced that six second video ads would be coming…

Click Fraud Advertising On Trial Now (Docket# 16-CR-441)

This week, the first ever trial for advertising click fraud begins…

C3 In Washington Post For Its "Quirky & Enviable Perks"

C3 Metrics was listed as one of America's Small & Medium…

Was Elon Musk Wrong?

Elon Musk recently stated Artificial Intelligence was an existential…

Alive + Kicking - TV Upfronts Pull in $19.7 Billion

The upfronts just placed $19.7 billion worth of prime-time commercial…