What Would Mary Meeker Do (Apple Buys Visa)?

The slide which didn't get as much fanfare from Mary Meeker's…

Click Fraud Up 3x - Mobile Video

April showers brought no flowers, but it did bring 3x more mobile…

All Eyez on Me - See Ya Sam?

If the customer is king at Amazon, the kingdom Jeff Bezos is…

Why Wal-Mart Should Rename Itself To...

With Wal-Mart's $310 million acquisition of Bonobos, the Arkansas-based…

To The Ad War -TV v Digital

In Mary Meeker's 2017 Internet Trends report, the Wonder Woman…

Cannes Man of 2017 - Andrew Who?

In a Wall Street Journal article on cost cutting by agencies…

What Ad Fraud Looks Like - SIM Card Click Farms

After a police raid on Sunday, three Chinese citizens were arrested…

What's the Secret to TV Advertising...70% Is

At this week's Advertising Research Foundation #ARF2017AM, @JoshChasin…

Will New Trump Anti-Comey Advertising Backfire?

Less than 24 hours before former FBI director James Comey's testimony,…

Attribution Path to Conversion for Iggy Pop's Chevrolet = Rolls Royce

If you're a marketer, and tried to map the attribution conversion…