Click Fraudster Wins - Eluding Fed Felony at Trial

It was supposed to be the click fraud trial of the century. For…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…

Is This the Worst Ad of the Year?

Recently Dole launched an ad campaign for its new Dole Dippers:…

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For…

Facebook Finally Fixes Dirty Little Secret | Accidental Clicks

This has been going on for years: accidental clicks from Facebook.…

Programmatic's Viewability Crisis | Unpacked

"When an executive at a leading exchange claimed 100% viewability...that's…

Will CMO Role Die | Coke's Crypt

CMO's have the shortest lifespan of any C-Suite officer, and…

TV Stocks Cold Cocked | Wake-Up

With Sinclair, Nexstar, and Gray Television stocks tumbling 5-8%…

Is Attribution's Father Bill Gates?

When MSN was in the media business, Bill Gates hosted its annual…

Will OTT Pulverize Programmatic?

"You down with OTT? Who's down with OTT?" The prophetic lyrics…