C3 Metrics Only Measurement Company To Achieve "Google Compliance"

C3 Metrics initially became the only measurement company to achieve…

Unified Marketing Measurement Case Study At The Advertising Research Foundation

Fraud Impact On Measurement Outcomes = Highlight Of Presentation C3…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place. On a weekly basis,…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2Lg When…

Whoa Ulta - Best Ad of the Year?

TV could reverse Ulta's stock slide of 30%. Because right now,…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Click Fraudster Wins - Eluding Fed Felony at Trial

It was supposed to be the click fraud trial of the century. For…

Is This the Worst Ad of the Year?

Recently Dole launched an ad campaign for its new Dole Dippers:…