It’s All In How You Phrase It

The majority of modern content sites know several things. One…

AdAge - TV Analytics Firm Tries a Radical Approach to Market Itself: TV

Jack Neff at AdAge writes that "C3 Metrics is a rare industry…

Why Are Ad Tracking Systems Still Running On A Formula That Doesn't Work?

In the May, 2012 CMO Survey from Duke’s Fuqua School of Business,…

Attribution Wave

Today, Forrester released its “Forrester Wave: Interactive…

Attribution Model – 'Go Ahead, Make My Day'

Imagine the iconic Clint Eastwood, looking down into the camera…

Attribution Management DIY – Part 1

Attribution Management solutions such as the ones offered by…