C3 Metrics Selected As Finalist For Best Attribution Platform

C3 Metrics, a global leader in cross-channel advertising attribution…

What Are Cookies And How Do They Work In Advertising?

In this Susquehanna Conference Call excerpt, our Co-Founder Jeff…

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of…

How Can Analytics Fix Thrifty Marketing Spend?

How do we deal with a 'data-driven' marketer who spends wildly…

How Do Companies Succeed With Attribution?

Your success with Attribution will be the result of the 80/20…

Do You Have A Marketing 'Secret Sauce'? (Our Co-Founder Shares His)

Do you have a marketing 'secret sauce'?When you're a marketer...…

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place.On a weekly basis,…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…