C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution

When solving for user-level attribution, 95% of the data collected…

2018 Attribution Vendor Scorecard - Interactive

15 vendors, 15 criteria. Now interactive to customize the importance…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Click Fraudster Wins - Eluding Fed Felony at Trial

It was supposed to be the click fraud trial of the century. For…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…