Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness,…

Video Fraud = Who Is Really Clicking On Your Ad?

We live in an age where anyone can watch a video from anywhere. 77%…

Ad Fraud = Stop Spending or Start Learning

The ad fraud market is expected to reach $16.4 billion dollars…

Did Animal Farm Predict Ad Fraud?

Animal Farm, written by George Orwell is perhaps one of the greatest…

Programmatic Ad-Fraud = The C3 Metrics Solution

Programmatic fraud plagues the digital advertising world. With…

C3 Metrics Attribution After Dark Recap

The Attribution After Dark at the Four Seasons in Boston was…
Kendall Jenner Holding Pepsi

Pepsi Pulls Ad Over Outrage

Was Pepsi's new ad the right avenue to take? The ad opens up…
Growing Organic Forest

Building on a Budget = Finding Organic Traffic

High organic traffic is one of the most important goals to reach…

Promoting a Festival for Free = Tumblr

Promoting a music festival through Tumblr can be a fun and exciting…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…