What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Click Fraudster Wins - Eluding Fed Felony at Trial

It was supposed to be the click fraud trial of the century. For…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…

Is This the Worst Ad of the Year?

Recently Dole launched an ad campaign for its new Dole Dippers:…

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For…

Facebook Finally Fixes Dirty Little Secret | Accidental Clicks

This has been going on for years: accidental clicks from Facebook.…

Programmatic's Viewability Crisis | Unpacked

"When an executive at a leading exchange claimed 100% viewability...that's…