Is This the Worst Ad of the Year?

Recently Dole launched an ad campaign for its new Dole Dippers:…

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display?Yes.For…

Facebook Finally Fixes Dirty Little Secret | Accidental Clicks

This has been going on for years: accidental clicks from Facebook.…

Viewability’s Material Flaw

"When an executive at a leading exchange claimed 100% viewability...that's…

Will CMO Role Die | Coke's Crypt

CMO's have the shortest lifespan of any C-Suite officer, and…

TV Stocks Cold Cocked | Wake-Up

With Sinclair, Nexstar, and Gray Television stocks tumbling 5-8%…

Is Attribution's Father Bill Gates?

When MSN was in the media business, Bill Gates hosted its annual…

Will OTT Pulverize Programmatic?

"You down with OTT? Who's down with OTT?" The prophetic lyrics…

How Stantiko Click-Fraud Bot Butchers CPA's

The Stantinko bot-net, which is distributed across 500,000 computers…