Best Practices


Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

Is Linda Yaccarino TV's Gandhi?

At this week's NBCU Summit attended by competing TV executives,…

Why Content's 80:20 Rule is Really 80:40

Oracle's Mark Hurd cites:  the Fortune 500 spends more on marketing…

With 70% of TV Viewers "DownHeading" TV Creative Hinges on Audio

eMarketer released its study on TV viewing + multitasking on…

Can NBCU + Honda = MIRP?

NBC's Cross-Platform offering created by NBCU's Linda Yaccarino…

Did Radio Just Out-Thor TV?

Maybe. In an unprecedented move, Cumulus Radio offered an industry-first…

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2LgWhen…