Best Practices


3 Secrets To Data Driven Transformation

So... you've got Attribution in place. On a weekly basis,…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

Is Linda Yaccarino TV's Gandhi?

At this week's NBCU Summit attended by competing TV executives,…

Why Content's 80:20 Rule is Really 80:40

Oracle's Mark Hurd cites:  the Fortune 500 spends more on marketing…