Best Practices


Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness,…

Ad Fraud = Stop Spending or Start Learning

The ad fraud market is expected to reach $16.4 billion dollars…

C3 Metrics = Giving Your Ad Spend A Haircut.

The 80's were a time of big hair. Musicians would use any hair…

Interaction = Promoting Festivals On A Budget

Interaction rates are critical when monitoring the success of…
Snopes.com Fake News invasion

Fake News = Safety in Ad Spend

Fake news is everywhere. It hides in the night stalking the…

Did Animal Farm Predict Ad Fraud?

Animal Farm, written by George Orwell is perhaps one of the greatest…

The "Holidaze" = 4/20 Marketing

4/20 remains the peak day for cannabis sales and advertising. We…

Programmatic Ad-Fraud = The C3 Metrics Solution

Programmatic fraud plagues the digital advertising world. With…

C3 Metrics Attribution After Dark Recap

The Attribution After Dark at the Four Seasons in Boston was…

Niche = Bringing Brands and Content Creators Together

Niche is a multiplatform program for content creators to better…