C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of…

How Can Analytics Fix Thrifty Marketing Spend?

How do we deal with a 'data-driven' marketer who spends wildly…

How Do You Inspire Technology Adoption In Your Org?

How do you inspire people to work with technology?Far too…

Do You Have A Marketing 'Secret Sauce'? (Our Co-Founder Shares His)

Do you have a marketing 'secret sauce'?When you're a marketer...…

Women In Technology (WITI) + C3 Metrics

Sponsored by Microsoft and C3 Metrics, the WITI Summit Series…

Is This the Future of NBC (Sports) Advertising?

Have we gone to the mountaintop and seen the future? NBC's Linda…

Unified Marketing Measurement Case Study At The Advertising Research Foundation

Fraud Impact On Measurement Outcomes = Highlight Of PresentationC3…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place.On a weekly basis,…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…