Best Practices


Is This the Future of NBC (Sports) Advertising?

Have we gone to the mountaintop and seen the future? NBC's Linda…

Unified Marketing Measurement Case Study At The Advertising Research Foundation

Fraud Impact On Measurement Outcomes = Highlight Of Presentation C3…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place. On a weekly basis,…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …