Best Practices


With 70% of TV Viewers "DownHeading" TV Creative Hinges on Audio

eMarketer released its study on TV viewing + multitasking on…

Can NBCU + Honda = MIRP?

NBC's Cross-Platform offering created by NBCU's Linda Yaccarino…

Did Radio Just Out-Thor TV?

Maybe. In an unprecedented move, Cumulus Radio offered an industry-first…

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2LgWhen…

These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

  https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE  According…

Six, Lies, and TV Grapes

Abraham Lincoln would love Fox + AMC's six second TV spot format. …

Ad Fraud "SportBot" On NFL + ESPN Sites Rips $250MM

"SportBot" served 340 million fraudulent programmatic video ads…

Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage =  Clever

Time Inc just announced YouTube will be the tech backbone for…

Why Putin's Puny Ad Spend = 0.37% of MyPillow.com

Ask an agency if they'd take a $374k account, and most won't…