Best Practices


How Scotland Is Staying Relevant Through Euro 2016

Ah, international soccer events. Generally speaking, as Americans,…

Programmatic Comes To Rio

Rubicon is looking to provide advertisers with complete advertising…

How DOOM's Advertisements Made It One Of The Highest Selling Games Of 2016

I don't play video games that often. I'm probably the only one…

Advertising Haiku's = 6 Second Ads

Youtube has been in practice of releasing non-skippable advertisements…

What To Expect When You're Expecting Attribution (ROI @ 15-44%)

Expect 15-44% ROI Improvement 12 Months After Using C3 MetricsAfter…

Destroying Stuff = Increasing Your ROI

Youtube is the media platform you go to for that hip, new song,…

Brands = Adopting Progressive Politics

A bill was passed in North Carolina which some say restricts…

Why Doesn't MTV Play Music Videos Anymore?

Hey, me from the past, what's up? It me from the future! I'm going…

GoPro + Redbull = Merging

I remember when I first heard about GoPro - a tiny camera that…

Unfollows = An Important Social Media Metric.

You're a company, and you just lost a client. You lost them and…