Best Practices


Drake's New Album = Playing to His Strengths

Last week was huge for American Pop Music. Fans of Beyonce, self-dubbed…

Texas Law Hawk = An Amazing Creative.

Bryan Wilson, a lawyer in from Fort Worth, Texas, has made his…

Snapchat = The Age Of Giants.

Snapchat, the world's leading source of 15-second videos has…

Financial Friday = How C3 Metrics Saved A Company $363,802.81

We here at C3 Metrics are trying something different. Every Friday,…

Jeff Greenfield = Digital Measurement And Programmatic

Digital is becoming the natural overtaker of television, but…

The "Big Data" Of Marijuana

So, yesterday was 4/20. At this point, there is no age demographic…

Fraud In Programmatic

Digital is the new media giant. Case Closed. We don't need to…

Boaty McBoatface = Online Votes Sink Or Swim

The internet is a tough jungle to venture. In todays day and…

The Future Of Advertising Is With Better Programmatic

The world of advertising is no stranger to evolution. From carving…

Brands = Broadcasters: Facebook Live

Facebook has been in the works with an algorithm that will allow…