Best Practices


Ads = Stop Selling - Start Telling

Stories have been the main form of entertainment for the past…

Time Inc. CEO Never Went To Myspace Before He Bought Them

In my early high school days, Myspace was the thing everyone…

Meet Australia's Anti-Trump Campaign That Was Deemed "Too Risky" For America

On June 20th, 2016, 360fly, a hi-definition swivel camera put…

House Of Cards Just Won Top Integrated Honors At Cannes

At C3 Metrics, we love House of Cards. We use it as an example…

Iggy Pop Tells You Why Your Creative Sucks

Listen, everyone wants their creative to be a hit, but let's…

Beats by Dre = Euro 2016

Let me be the one to say that I'm probably the only one in this…

Lululemon's Non-Traditional Marketing Strategy.

Lululemon has become one of the largest activewear clothing lines…

Why Is AOL Still Relevant?

If you were a kid in the late 90's- early 2000's, you'll probably…

Programmatic Druglords = Fraudulent Piggybanking (Steelhouse?)

Steelhouse - a performance-based digital marketing vendor,…

An Infographic For Your Summer Of Music Festivals

It's Summer, and for Millennials who now have money, it's festival…