Best Practices


These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

  https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE  According…

Six, Lies, and TV Grapes

Abraham Lincoln would love Fox + AMC's six second TV spot format. …

Ad Fraud "SportBot" On NFL + ESPN Sites Rips $250MM

"SportBot" served 340 million fraudulent programmatic video ads…

Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage =  Clever

Time Inc just announced YouTube will be the tech backbone for…

Why Putin's Puny Ad Spend = 0.37% of MyPillow.com

Ask an agency if they'd take a $374k account, and most won't…

Cotton Ad - Worst Ad of the Year?

Creating TV ads by committee never works. When the TV spot is…

P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental?  Six weeks after Bain Consulting…

Whoa Ulta - Best Ad of the Year?

TV could reverse Ulta's stock slide of 30%. Because right now,…

What's the Future of Fraud? Mobile.

Click fraud hides in mobile because 60% of mobile clicks are…