Best Practices


What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Is the Mother of All Direct Response Back | Mail?

Technology has changed Direct Mail. It used to be slow (months…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Who Stole $1.47b in Click Fraud? - Meet the Fraudsters

Think click fraud ain't real? Think again. The top four bots…

This is Mobile Advertising's Kryptonite | SNAFU

Slowly, it's been eating away at mobile advertising's performance:…

Attribution's Biggest Pessimist (Saved $750K)

I'm a pessimist.The first question I have, is "Prove it."…

Why I Pooped In a Box

I ran into Mark Cuban in New York in 2007. That day, he blogged…

Killebrew's 3 Things (+ Buckhead Thur 5-9pm)

Katie Killebrew, one of the panelists @ Attribution After Dark…

Casting A Net > A Single Line = The Attribution of Fishing.

In a world where advertising is the key factor in brand awareness,…

Ad Fraud = Stop Spending or Start Learning

The ad fraud market is expected to reach $16.4 billion dollars…