Best Practices


C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution

When solving for user-level attribution, 95% of the data collected…

2018 Attribution Vendor Scorecard - Interactive

15 vendors, 15 criteria. Now interactive to customize the importance…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Uber Suing Dentsu + Future of Fraud

Uber filed suit against its agency Fetch (a division of Dentsu)…

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…