Best Practices


SEO = Black Hat

Remember when you would type in a URL in the search bar but misspelled…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…

Attribution After Dark = Dallas Recap

The Attribution After Dark in Dallas was our first stop on our…

The Attribution of Hate

"The enemy of my enemy is my friend." - The Arthashastra Hate…

The Attribution of Space Travel

In a not-so-distant galaxy (we're still talking light years)…

The Importance of Influencers

In the immortal words of Andy Warhol: "In the future, everyone…

The Impact of Content Creators

Recently, Youtube's largest star, Pewdie Pie, has come under…

Vine's New Potential Value

Vine's influence in the short video world has been fading away…

The Stats on Valentines Day.

54% of Americans at least 18 years old will be celebrating Valentines…