Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

3 Billboards = Best [Advertising] Movie This Year

It's the best movie this year, period.  It's not about advertising,…

Playing With Pain (Life + Business)

The part of Steve Jobs life that no one talks about is the hellish…

Why Content's 80:20 Rule is Really 80:40

Oracle's Mark Hurd cites:  the Fortune 500 spends more on marketing…

With 70% of TV Viewers "DownHeading" TV Creative Hinges on Audio

eMarketer released its study on TV viewing + multitasking on…

Is This the Best B2B TV Ad of the Year?

Creating a great TV spot is difficult. Anheuser-Busch’s Martin…

Can NBCU + Honda = MIRP?

NBC's Cross-Platform offering created by NBCU's Linda Yaccarino…