When a Champion Works for Your Company

I grew up on a 60-acre horse farm in a small New Hampshire town. …

Is This the Future of NBC (Sports) Advertising?

Have we gone to the mountaintop and seen the future? NBC's Linda…

C3 Metrics Only Measurement Company To Achieve "Google Compliance"

C3 Metrics initially became the only measurement company to achieve…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place. On a weekly basis,…

"5.4" Invoking Marketing Dept Audits by PwC, EY, Deloitte?

According to Salesforce's 2020 Report, 5.4 = the average number…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …