C3 Metrics Only Measurement Company To Achieve "Google Compliance"

C3 Metrics initially became the only measurement company to achieve…

3 Secrets To Data Driven Transformation

So... you've got Attribution in place. On a weekly basis,…

"5.4" Invoking Marketing Dept Audits by PwC, EY, Deloitte?

According to Salesforce's 2020 Report, 5.4 = the average number…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

3 Billboards = Best [Advertising] Movie This Year

It's the best movie this year, period.  It's not about advertising,…

Playing With Pain (Life + Business)

The part of Steve Jobs life that no one talks about is the hellish…