What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Is Jim Harbaugh the Highest Paid + Best Value College Coach?

College football is a business to universities. When Michigan's…

When I Worked in the White House + iPhone X Saving America

Years ago I was a White House Intern. Much has changed, but one…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

Is This the Best Ad of the Year?

Watching paint commercials is like watching paint dry. Perhaps…

Comcast Stock Sinks 7% + Snap Soars 8%

Comcast stock dropped about 7% on news it would lose 100-150K…