Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage =  Clever

Time Inc just announced YouTube will be the tech backbone for…

TV's Thor Thorn + 70% Worthiness Stat

AT&T, Comcast, Charter, Cox and other TV execs are secretly…

Who's Airbnb's New CMO? Six Stacked

Airbnb's CMO is relieved of duty with its IPO anticipated in…

P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental?  Six weeks after Bain Consulting…

Whoa Ulta - Best Ad of the Year?

TV could reverse Ulta's stock slide of 30%. Because right now,…

What's Banana Time? | Culture Corner

Banana Time = team building. Airbnb's CEO Brian Chesky received…

2018 Attribution Vendor Scorecard - Interactive

15 vendors, 15 criteria. Now interactive to customize the importance…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…