With 70% of TV Viewers "DownHeading" TV Creative Hinges on Audio

eMarketer released its study on TV viewing + multitasking on…

Facebook vs TV Smackdown Just Began: Auto Dealer Ad$

Facebook confirmed it's adding Auto Dealer listings to the Marketplace…

When an IED-Surviving Veteran Works for Your Company

It was Friday 11:17am when the IED exploded in Sadr City, Iraq.…

When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…

Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

Why Putin's Puny Ad Spend = 0.37% of MyPillow.com

Ask an agency if they'd take a $374k account, and most won't…

Who's Airbnb's New CMO? Six Stacked

Airbnb's CMO is relieved of duty with its IPO anticipated in…

P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental?  Six weeks after Bain Consulting…

What's Banana Time? | Culture Corner

Banana Time = team building. Airbnb's CEO Brian Chesky received…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…