Henry Blodget vs WSJ...Is He Smarter Than 93.2% Of...

Ross Benes at Digiday reported that even though the IAB rolled…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

What's Snapchat's 15-81 Dilemma?

Skittles may advertise on Snap, but Smirnoff...may never. Snap's…

Will Lincoln Spend More With VH1 or Victor Vargas?

Lincoln may be marketing like it was 1933. In Goshen, NY at Healey…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Summit = A Recap Of Success

Last week, the C3 Metrics Summit was met with a great response…

Financial Fridays = Saving $6 Million Dollars.

Saving money is crucial. That's why we here at C3 Metrics spend…

AdAge - TV Analytics Firm Tries a Radical Approach to Market Itself: TV

Jack Neff at AdAge writes that "C3 Metrics is a rare industry…

Entourage - New Paragon of Product Placement

T.L. Stanley interviews C3 Metrics Co-Founder in AdWeek as part…

C3 Metrics Co-Founder in Rolling Stone

As Rolling Stone reports, the UK labelUniversal Publishing Production…