What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…

Tiger Woods Not Drunk or Pharma Flunk?

Tiger Woods was arrested in Jupiter Florida for driving under…

Facebook Has Gone to Poop (Literally) #NSFW

One of the most fascinating aspects of the digital world is the…