Facebook Has Gone to Poop (Literally) #NSFW

One of the most fascinating aspects of the digital world is the…

Who Wins the Battle of Judy + Springer vs. YouTube?

The best part of machine learning is the learning and there's…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…

Facebook = An Arms Race Of True & False

You've seen it on the magazine rack when waiting in line at the…

How WideOrbit Is Changing The TV Game

Adexchanger recently published an article featuring Ian Ferreira…

Is Your Funnel Tight Enough?

The funnel is not the perfect solid, plastic tube that you would…

70% Of TV Advertising's Impact Is Due To Creative.

A showdown between two wireless providers, Sprint and Verizon…

The "Big Data" Of Marijuana

So, yesterday was 4/20. At this point, there is no age demographic…

Danica Patrick = Unseen Programmatic

A new ad has come out starring NASCAR driver, Danica Patrick.…