Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Tiger Woods Not Drunk or Pharma Flunk?

Tiger Woods was arrested in Jupiter Florida for driving under…

Facebook Has Gone to Poop (Literally) #NSFW

One of the most fascinating aspects of the digital world is the…

Who Wins the Battle of Judy + Springer vs. YouTube?

The best part of machine learning is the learning and there's…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…

Facebook = An Arms Race Of True & False

You've seen it on the magazine rack when waiting in line at the…