Is Your Funnel Tight Enough?

The funnel is not the perfect solid, plastic tube that you would…

70% Of TV Advertising's Impact Is Due To Creative.

A showdown between two wireless providers, Sprint and Verizon…

The "Big Data" Of Marijuana

So, yesterday was 4/20. At this point, there is no age demographic…

Danica Patrick = Unseen Programmatic

A new ad has come out starring NASCAR driver, Danica Patrick.…

An Open Letter to Justin Bieber = Fill That Space

Hey Biebs,Recently, news broke out that you mentioned that…

Nissan's Self Parking Chair = Attribution

Nissan just revealed the first self-parking chair. Now, this…

What Programmatic Media Buyers Don't Do (Well)

In the movie Shrek, Cameron Diaz plays Princess Fiona stowed…

Ad Blocking Attribution + A Millenials View

(Disclaimer: I don't hate Maine)Last night, as I anxiously…

The Millennial Workforce = $uccess

One of the first real full time jobs I had was a customer service…

The Way Of The Jedi = Attribution.

We here at C3 Metrics call ourselves Jedi. We are a council of…