The Way Of The Jedi = Attribution.

We here at C3 Metrics call ourselves Jedi. We are a council of…

Why Launch It If You Can't Measure It? (Catching That Big Fish)

In a world where advertising is the major factor in brand awareness,…

Why Advertisers Shift Spending from TV to Digital

The WSJ reports digital ad spending jumped $3 billion in Q4 with…

The Top 5 Most Common Mistakes When Moving To Full Funnel Attribution.

Listen, you're afraid to make the switch from Last Click to Full…

What Happens When Attribution Meets Your Affiliate Program?

Attribution is creating a solid foothold in how companies monitor…

Jeff Greenfield: COO of C3 Metrics Talks Transitioning From Horizontal to Vertical

The switch from Horizontal to Vertical Leadership roles is a…

Generic Thinkers = Generic Products

We pride our selves on our different take on the world of marketing.…

The Fast and the Furious Have a New Platform.

Speed is no longer something only sought after by Adrenaline…

Jeb Bush = $35 Million Loser (TV Neophyte)

Jeb Bush has spent a lot of money on television advertisement…

An Open Letter To That Company Who Still Uses Last Click

Hey, XYZ Company. We need to have a chat...Remember our college…