
Three Marketing Secrets From Pierre Bouvard
When you're a marketer in today's multi-channel media world,…

Women In Technology (WITI) + C3 Metrics
Sponsored by Microsoft and C3 Metrics, the WITI Summit Series…

Women In Research + C3 Metrics
What happens when you combine successful businesswomen, Kobe…

Is This the Future of NBC (Sports) Advertising?
Have we gone to the mountaintop and seen the future? NBC's Linda…

What's a Winning Attribution Process Playbook?
Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?
Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...
"We expect all our businesses to have a positive impact on our…

Google's Got FB's Number (Phone Match) + Custom Aud
Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War
In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

3 Billboards = Best [Advertising] Movie This Year
It's the best movie this year, period. It's not about advertising,…