How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Uber Suing Dentsu + Future of Fraud

Uber filed suit against its agency Fetch (a division of Dentsu)…

When I Worked in the White House + iPhone X Saving America

Years ago I was a White House Intern. Much has changed, but one…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

Is This the Best Ad of the Year?

Watching paint commercials is like watching paint dry. Perhaps…

Henry Blodget vs WSJ...Is He Smarter Than 93.2% Of...

Ross Benes at Digiday reported that even though the IAB rolled…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Is Box Office Gross Down 29% b/c Movies Are 43% Stinkier?

This Labor Day weekend ushered in the worst weekend box office…

Is the Mother of All Direct Response Back | Mail?

Technology has changed Direct Mail. It used to be slow (months…