Women In Technology (WITI) + C3 Metrics

Sponsored by Microsoft and C3 Metrics, the WITI Summit Series…

Women In Research + C3 Metrics

What happens when you combine successful businesswomen, Kobe…

Is This the Future of NBC (Sports) Advertising?

Have we gone to the mountaintop and seen the future? NBC's Linda…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

3 Billboards = Best [Advertising] Movie This Year

It's the best movie this year, period.  It's not about advertising,…

Is Linda Yaccarino TV's Gandhi?

At this week's NBCU Summit attended by competing TV executives,…