C3 Metrics Adds New Role as Attribution Standards Emerge

C3 Metrics, the global leader in cross-channel advertising attribution…

Google Chrome Privacy Changes & The Impact On AdTech + Attribution

Google's recent data privacy changes and the potential impact…

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media vet to drive accreditation and…

Three Marketing Secrets From Pierre Bouvard

When you're a marketer in today's multi-channel media world,…

What's the Difference Between MMM & MTA?

Why are simple explanations always the best?Turns out...…

Women In Research + C3 Metrics

What happens when you combine successful businesswomen, Kobe…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …