
3 Keys To Operationalize Attribution (or Anything)
Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?
Like anything in business, it's one thing to say it...it's another…

Here's the Kicker...
"We expect all our businesses to have a positive impact on our…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War
In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

Is There TV Fraud In Your Attribution? (2:03)
https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2Lg When…

Should HH Addressable TV Kiss + Thank Zuck?
Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

P&G CMO: Was It Bain All the Time?
Is the timeline too coincidental? Six weeks after Bain Consulting…

What's the Future of Fraud? Mobile.
Click fraud hides in mobile because 60% of mobile clicks are…

C3 Metrics Launches Industry First Attribution Data Cloud
Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution
When solving for user-level attribution, 95% of the data collected…