Women In Research + C3 Metrics

What happens when you combine successful businesswomen, Kobe…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2Lg When…

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental?  Six weeks after Bain Consulting…

What's the Future of Fraud? Mobile.

Click fraud hides in mobile because 60% of mobile clicks are…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…