Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Attribution's Biggest Pessimist (Saved $750K)

I'm a pessimist.The first question I have, is "Prove it."…

Attribution After Dark comes to Chicago

Join C3 Metrics and other industry leaders on May 18th, in Chicago…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…

Facebook = An Arms Race Of True & False

You've seen it on the magazine rack when waiting in line at the…

How WideOrbit Is Changing The TV Game

Adexchanger recently published an article featuring Ian Ferreira…