Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

Why Content's 80:20 Rule is Really 80:40

Oracle's Mark Hurd cites:  the Fortune 500 spends more on marketing…

Facebook vs TV Smackdown Just Began: Auto Dealer Ad$

Facebook confirmed it's adding Auto Dealer listings to the Marketplace…

These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

    https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE     According…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution

When solving for user-level attribution, 95% of the data collected…