Facebook vs TV Smackdown Just Began: Auto Dealer Ad$

Facebook confirmed it's adding Auto Dealer listings to the Marketplace…

These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

  https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE  According…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 66% of Attribution

When solving for user-level attribution, 95% of the data collected…

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Will Lincoln Spend More With VH1 or Victor Vargas?

Lincoln may be marketing like it was 1933. In Goshen, NY at Healey…