Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Will Lincoln Spend More With VH1 or Victor Vargas?

Lincoln may be marketing like it was 1933. In Goshen, NY at Healey…

Why Single Channel Attribution Ain't Attribution

When you log into the Twitter Ads interface you'll see a tab…

Tiger Woods Not Drunk or Pharma Flunk?

Tiger Woods was arrested in Jupiter Florida for driving under…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

How WideOrbit Is Changing The TV Game

Adexchanger recently published an article featuring Ian Ferreira…