AdExchanger: Viewable Impressions And iFrames: Protecting Your Blind Side

It was a Michael Lewis book before it was a Sandra Bullock movie.…

AdExchanger: Viewable Impressions And iFrames: Protecting Your Blind Side

“At the worst possible time, the digital marketing measurement business is again showing inconsistencies. The issue this time is the matter of “viewable impressions,” and C3 Metrics is taking issue with the information released by comScore regarding their research on viewable impressions. comScore’s study of 12 big brands revealed that 31% of the 1.7 billion ad impressions were never in view. The issue is that comScore is taking 12 big brands with huge budgets, and then sampling them on premium sites only. It would be nice if real companies could buy, plan and measure media that way. But it’s not reality. It’s like calling Palo Alto, CA and Greenwich, CT a true representation of America. Not accurate, and not projectable for the large majority of advertisers

Attribution Management DIY – Part 1

Attribution Management solutions such as the ones offered by…