At dmexco - These 7 Hot Potatoes Won't Be Unpacked

Controversy never attends a conference. At dmexco, it'll be the…

Spend Money To Make Money = Spending Too Much?

In the era of digital advertising, programs like Last Click are…

Ad Blocking Attribution + A Millenials View

(Disclaimer: I don't hate Maine)Last night, as I anxiously…

Why Running Without Conversion Controls Could Be Costing You $$$$'s

Embraced by CMO’s for its upper funnel brand awareness and…

Media Attribution Must Include Ad Views

Billions of ad messages are displayed daily to consumers, yet…

Big Brands Need To Focus On Upper Funnel To Survive

When everything ad-related is happening in real-time, it’s…

MIT Technology Review: The Ads That Know Too Much

Technologies that track ad performance are getting better. For example, Anindya Ghose, codirector of New York University’s Center for Business Analytics, cites a startup called C3 Metrics that is perfecting ways to track not only people across multiple devices, but also to track their “engagement” with mobile ads by determining whether they scrolled down far enough to even see it, or whether they hovered their mouse over the ad on a webpage.

Attribution Algorithms for Media Measurement

“Algorithms are simply a step-by-step procedure for calculating data, but as many smart companies have realized, the literal minds of computers cannot predict human behavior when it comes to advertising effectiveness,” said Jeff Greenfield, Co-Founder and COO of C3 Metrics.

C3 Metrics Co-Founder to Dispel Media Measurement Mysteries

C3 Metrics®, the leader in viewable impression technology, including…