When a Champion Works for Your Company

I grew up on a 60-acre horse farm in a small New Hampshire town. …

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Is Linda Yaccarino TV's Gandhi?

At this week's NBCU Summit attended by competing TV executives,…

When an IED-Surviving Veteran Works for Your Company

It was Friday 11:17am when the IED exploded in Sadr City, Iraq.…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…