What To Expect When You're Expecting TV Attribution 21-26% = TV ROI Improvement Using C3 Metrics

After using C3 Metrics in TV, clients realize 21-26% median improvement…

Self-Funding = How C3 Metrics Can Save You $18,000 Dollars.

Boots, we love them. Their practicality and resourcefulness are…

The Paradox Of Ad Spend = Programmatic's Shortcut

There was a common phrase thrown around at my old office back…

Spend Money To Make Money = Spending Too Much?

In the era of digital advertising, programs like Last Click are…

Traveling On A Budget (Saving $593,233 Dollars)

For this week's Financial Friday, we're going to be discussing…

Programmatic Druglords = Fraudulent Piggybanking (Steelhouse?)

Steelhouse - a performance-based digital marketing vendor,…

Youtube Killed The Radio Star (Saving $1,831,608 Dollars)

Radio is a tricky business by today's standards. As it slowly…

An Open Letter pt. II

Hey XYZ Company,It's me again. It seems that you didn't get…

What To Expect When You're Expecting Attribution (ROI @ 15-44%)

Expect 15-44% ROI Improvement 12 Months After Using C3 MetricsAfter…

Financial Fridays = Saving over $11 Million Dollars.

Boy, do we have a fun one today. We groomed through a real company's…