When a Champion Works for Your Company

I grew up on a 60-acre horse farm in a small New Hampshire town. …

Is This the Future of NBC (Sports) Advertising?

Have we gone to the mountaintop and seen the future? NBC's Linda…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

Here's the Kicker...

"We expect all our businesses to have a positive impact on our…

Can You?

Did Henry Ford practice yoga? He once chanted, “whether you…

Google's Got FB's Number (Phone Match) + Custom Aud

Google just announced "custom audience' matching by phone number.…

FB's Pre-Roll Affirms 'GoogleBook' vs TV War

In an abrupt about-face, FB now joins YouTube with pre-roll ads. …

3 Billboards = Best [Advertising] Movie This Year

It's the best movie this year, period.  It's not about advertising,…

Is Linda Yaccarino TV's Gandhi?

At last year's NBCU Summit attended by competing TV executives,…

Playing With Pain (Life + Business)

The part of Steve Jobs life that no one talks about is the hellish…