Why Content's 80:20 Rule is Really 80:40

Oracle's Mark Hurd cites:  the Fortune 500 spends more on marketing…

Can NBCU + Honda = MIRP?

NBC's Cross-Platform offering created by NBCU's Linda Yaccarino…

Did Radio Just Out-Thor TV?

Maybe. In an unprecedented move, Cumulus Radio offered an industry-first…

Facebook vs TV Smackdown Just Began: Auto Dealer Ad$

Facebook confirmed it's adding Auto Dealer listings to the Marketplace…

Is There TV Fraud In Your Attribution? (2:03)

https://www.youtube.com/watch?time_continue=18&v=X0Gvafah2LgWhen…

When an IED-Surviving Veteran Works for Your Company

It was Friday 11:17am when the IED exploded in Sadr City, Iraq.…

These Five Fraud Faults = 75% Waste of Digital Dollars (2:41)

  https://www.youtube.com/watch?time_continue=1&v=vdj6_pvu9SE  According…

Six, Lies, and TV Grapes

Abraham Lincoln would love Fox + AMC's six second TV spot format. …

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…