Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage =  Clever

Time Inc just announced YouTube will be the tech backbone for…

Why Putin's Puny Ad Spend = 0.37% of MyPillow.com

Ask an agency if they'd take a $374k account, and most won't…

Cotton Ad - Worst Ad of the Year?

Creating TV ads by committee never works. When the TV spot is…

Who's Airbnb's New CMO? Six Stacked

Airbnb's CMO is relieved of duty with its IPO anticipated in…

P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental?  Six weeks after Bain Consulting…

What's the Future of Fraud? Mobile.

Click fraud hides in mobile because 60% of mobile clicks are…

What's Banana Time? | Culture Corner

Banana Time = team building. Airbnb's CEO Brian Chesky received…

C3 Metrics Launches Industry First Attribution Data Cloud

Uniting User-Level Viewability, Cross-Device Matching, Fraud…

Why Viewability Built-In vs Bolt-On Solves 49% of Attribution

When solving for user-level attribution, 97% of the data collected…