2018 Attribution Vendor Scorecard - Interactive

15 vendors, 15 criteria. Now interactive to customize the importance…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Is Jim Harbaugh the Highest Paid + Best Value College Coach?

College football is a business to universities. When Michigan's…

When I Worked in the White House + iPhone X Saving America

Years ago I was a White House Intern. Much has changed, but one…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Is This the Best Ad of the Year?

Watching paint commercials is like watching paint dry. Perhaps…

Comcast Stock Sinks 7% + Snap Soars 8%

Comcast stock dropped about 7% on news it would lose 100-150K…

Henry Blodget vs WSJ...Is He Smarter Than 93.2% Of...

Ross Benes at Digiday reported that even though the IAB rolled…