HH Addressable TV, Fraud, and TV Creative Attribution are the hottest blog posts year-to-date.
#1

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For numbers geeks who live to normalize data, apples to apples, we decided to do the math…more.
#2

What Ad Fraud Looks Like – SIM Card Click Farms

After a police raid on Sunday, three Chinese citizens were arrested in Thailand for partaking in a massive click-fraud operation using about 500 smartphones…more.
#3

What’s the Secret to TV Advertising…70% Is

At this week’s Advertising Research Foundation #ARF2017AM, @JoshChasin and @BillHarvey are imparting golden nuggets: the cleaning of big data will be foundational to analysis and modeling…more.

What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Uber Suing Dentsu + Future of Fraud

Uber filed suit against its agency Fetch (a division of Dentsu)…

What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Google's AI = Making YouTube Safe For Brands Again.

But will YouTube continue to be enjoyable? Pewdiepie, YouTube's…
Kendall Jenner Holding Pepsi

Pepsi Pulls Ad Over Outrage

Was Pepsi's new ad the right avenue to take? The ad opens up…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…

Super Bowl LI = Ad/Play Ratio

The NFL had some trouble gaining viewership for the 2016-17 season.…

Goal Based Bidding = Snapchat Utilizes Self Learning

Snapchat has had some difficulty keeping user's attention through…