What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Why Viewability Built-In vs Bolt-On Solves 49% of Attribution

When solving for user-level attribution, 97% of the data collected…

What Are the Top 3 Blog Posts This Year?

HH Addressable TV, Fraud, and TV Creative Attribution are the…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Uber Suing Dentsu + Future of Fraud

Uber filed suit against its agency Fetch (a division of Dentsu)…

What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Google's AI = Making YouTube Safe For Brands Again.

But will YouTube continue to be enjoyable? Pewdiepie, YouTube's…
Kendall Jenner Holding Pepsi

Pepsi Pulls Ad Over Outrage

Was Pepsi's new ad the right avenue to take? The ad opens up…

C3 Metrics: Attribution = A Shifting Wind

With a shift in your creative, comes a shift in Attribution. The…

C3 Metrics Failing Fast + Learning Fast = Attribution

"If at first, you don't succeed, try and try again." - William…