But will YouTube continue to be enjoyable?
Pewdiepie, YouTube’s most popular personality, opened up a can of worms when he posted a screenshot of a few kids holding a pro-nazi sign.
This angered a big time sponsor, Disney, who spent a lot of money to put their image in front of his episodes. Of all brands to not want to be affiliated with the Nazis, it’s Disney. If you’re in digital advertising, you already know this story.
If not, Pewdiepie put out a video that explains it (which also has 2.5 million+ views)
Since the event, Google has been researching methods to better inform advertisers on where they should put their ads.
An AI feature has been created to help advertisers fine-tune their ad process.
With the implementation of new methods of finding content come new methods of creating content. Content creators will be able to target advertisers based on the same information they gather. The process will create an ecosystem.
With both sides now trying to target each other, will content creators shift their focus to more effectively monetize themselves?
The answer is too far away to say. The possibility of content creators focusing solely on gaining ad revenue is potentially high. The focus can potentially dilute content to better suit advertiser needs.
Nazi references aside, YouTube personalities often implement some form of shock value in order to gain views. That makes people want to watch them.
YouTube does not follow the same guidelines as regular television. The premise could potentially bridge the gap between content creators and advertisers.