Greg Collins


Greg Collins joined as CEO in 2019 to accelerate growth, and scale C3’s SaaS business model.

Greg’s 25+ year career in enterprise software & marketing services spans Price Waterhouse, DataSource, Open Secure Access, and Reynolds & Reynolds, the leading IT platform in retail automotive.

His functional experience encompasses enterprise-level service delivery, planning, and complex corporate development. He’s developed and grown SaaS businesses from ideation through accelerated growth, external financing, servicing and selling to the world’s largest enterprises.

Most recently, Collins led strategy consulting at Cape Fear Advisors, and has completed and integrated 70+ M&A transactions throughout his career.

He received his BA in Economics from Williams College, and MBA from University of Virginia’s Darden School.

Joel Breen

Vice President of Business Development

Breen’s relationship-based approach to selling comes by way of the advertising industry.

At AMP agency, he was the business development lead for performance marketing, which secured brands including Hasbro, Princess Cruise Lines, Blue Cross, Marriott, Walmart, and Sanofi.

He began his sales career with Inergy online, the Robb Report, and gained his media expertise at Sokolove Law. At C3 Metrics, Breen and his revamped sales team have closed: US Army, JP Morgan, Edward Jones, Hertz, Sanofi, TaxSlayer, Riot Games (League of Legends), and more.

Breen is an elected Town Selectman, overthrowing a 19-year incumbent using the same tactics and process he uses in his business development role at C3 Metrics.