CREATIVE ROOTS OF MULTI-TOUCH ATTRIBUTION WITH RUDY GRAHN


Rudy Grahn
EVP – Measurement Center Of Excellence
Publicis Groupe


About this episode:
Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.


“Attribution is the connective tissue that is missing in almost every organization.”

– Rudy Grahn

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