“C3 Metrics is running TV ads and winning new business – an unprecedented example of putting its money where its mouth is.”
“Attribution Pioneer and C3 Metrics’ CEO Hughes, reminisced about the dawn of attribution modeling…more talked about than done.”
VP of Analytics explaining how his own pessimism and ‘prove it’ mentality led his team to save over $750,000/yr with attribution and down the path of fully operationalizing attribution throughout the entire organization.
Watch the video and get your scorecard now.
Universal Identifier with fingerprinting technology unifies the consumer journey into a secure non-cloud infrastructure.
Unify user journey data across channels and platforms with proprietary viewability, fraud controls and cross-device.
Distribute attribution credit algorithmically with the Attribution Data Cloud’s constantly updating machine learning.
Online dashboards available 24/7 supplemented with offline customized reporting delivered at your cadence.
Topic: Save over $750,000/yr with attribution
Runtime: 5 mins
Topic: Accurate TV measurement
Runtime: 2 mins
Topic: Fraud protection in the Attribution Data Cloud
Runtime: 3 mins
