14 Features Reviewed

From Media Independence to Conversion Controls which block brand search, there’s a huge feature difference between C3 Metrics and the others.

The 2017 Attribution Scorecard compares all major attribution vendors across 14 different features.

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C3 Metrics Has More Features (So You Get More ROI & Control)

Programmatic X-Ray™

Stay on track with your programmatic ROI by having C3’s X-Ray watch your programmatic vendors & deploy real-time feedback to keep them aligned with your goals.

Fastest Onboarding

Save time and money with C3 Metrics’ record-setting integration speed. Our team of top-rated attribution specialists will have you live before anyone else.

Machine-Learning ‘Moneyball’ Model

Make better decisions with the most accurate data – C3’s ‘Moneyball for Media’ model utilizes a Bayesian machine-learning model updating with every conversion.

Integrations

Use the vendors you already know and make them more powerful with plug-and-play connection to C3 Metrics. C3 is integrated with 98% of the top 500 MarTech vendors.

Business Flexibility

Watch how your impossible becomes possible with C3 Metrics’ flexible platform built around a central premise: every business is unique. C3 is not one size fits all.

Viewable Conversions™

Grow your programmatic prospecting & retargeting with C3 Metrics’ Viewable Conversions which deploy real-time feedback based on upper & lower funnel involvement.

Touchpoint Length

Easily understand how deep your funnel is and clearly illustrate the most basic concept in today’s world of advertising: there is no “one” converter.

Cross-Device Impact

Know the number of conversions utilizing more than device and the impact of device targeting in different parts of the funnel.

Advanced TV Attribution

Spot level attribution with tactical recommendations for outlet, daypart, day of week, creative and program.

View-Through Attribution

Don’t have viewable View-Throughs? Know the true impact your upper funnel display and video tactics had on every conversion.

Days to Conversion

Know when to optimize by knowing how long it takes users to convert based upon where they started and know where to spend ad dollars to increase ROI this quarter.

Demand Creation

Take advantage of knowing precisely which channels, tactics and strategies are filling the top of your conversion funnel to increase demand and sales.

Top Conversion Paths

Discover in rank order the top 50 paths each consumer is taking to become your customer.

Programmatic Dayparting

Easily drill into hourly viewable impressions for Programmatic to remove daypart and late night impression fraud.

Control for Brand Search

Brand Search getting credit for every conversion? Instantly control for Brand Search with C3’s smart Conversion Controls.

Lower Funnel Latency

Control for affiliates and others jumping into last place and trying to steal a conversion.

Affiliate Incrementality

Know which affiliates are driving true incremental net new customers and which are actually costing you millions.

Time-Series Reporting

Track the impact of each channel and partner month-over-month, week-over-week, or day-over-day.

Cross-Channel Reporting

Understand the precise impact each channel has on the other and the incremental conversion of one channel on the others.

Keyword-Level Reports

SEM experts will love C3’s keyword-level reporting which delivers true value for all of your upper funnel keyword groups.

Raw Data

CSV & Excel exports availability by dashboard. Depending on plan level, C3 Firehose available by FTP to import to your internal data warehouse.

Creative Reporting

With C3’s proprietary Creative Performance Index, you will finally be able to A/B test creatives and know the true result.

Dedicated Support

Our support specialist (C3 Jedi’s) are there to help you every step of the way via email, chat or phone (depending on plan level).

C3 Optimizer

Know precisely how much to increase or decrease spend with a specific vendor, tactic or strategy in order to hit your numbers.

Customized KPI’s

The proprietary flexible platform is customized to your needs, allowing you to set custom KPI’s or goals.

MMM Connector

Input coefficients to connect your ‘top-down’ Marketing Mix Modeling with ‘bottom-up’ Attribution Modeling.

CRM Connector

C3 connects seamlessly with every major CRM platform to track the entire customer lifecycle for both new and returning business.

14 Features Reviewed

Discover why Nielsen’s…