Mark Hughes, CEO

Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.

He has spent close to $100 million online ad dollars, which planted the seeds for creation of C3 Metrics’ SaaS platform and Intellectual Property—seeing the need to help Advertisers and Networks discover previously missed revenue drivers and increase ROI.

Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite (now XM Satellite Radio).

Hughes is the son of a Pulitzer Prize winning journalist, and Hughes’ own book, Buzzmarketing: Get People to Talk About Your Stuff, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of ‘The Ten Best Business Reads of the Year’ and named by The Financial Times of London as one of the ‘Best Business Books of the Year’ along with Freakonomics.

Mr. Hughes holds his MBA from Columbia Business School in Marketing & International Business.

Jeff Greenfield, COO

Greenfield is the co-founder and chief operating officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem, which now measures the advertising impact for some of the largest brands in the world.

Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek (NYSE: PCL) and more.

Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.

Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument rated pilot, holds a class “E” FCC radio operators license (NQ4F) and is a performing member of Hollywood’s Magic Castle.

Learn how C3 Metrics customers have improved ROI up to 44% with the most advanced marketing attribution algorithm available.  The 2017 Attribution Methodology & Results Review details the C3 Metrics algorithm, data validation and results.

From Media Independence to Conversion Controls which block brand search, there’s a big difference between C3 Metrics and the others.  The 2017 Attribution Scorecard compares all major attribution vendors across 14 different criteria.

“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”

John Dimling
John DimlingFmr CEO & Chairman
Neilsen

“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems.  We’re supposed to believe that only one channel was responsible for an online sale?  It’s ridiculous.”

Jeff Connor
Jeff ConnorCOO
Reebok Spartan Race

“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”

Seth Ulinski
Seth UlinskiSenior Ad Tech Analyst
Technology Business Research

“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”

Michael McDevitt
Michael McDevittCEO
Terra’s Kitchen

“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level.  The entire effort would never have been revealed with outdated last click measurement.”

Nathan Gorenflo
Nathan GorenfloDirector of Digital Marketing
Franklin University