How do we deal with a ‘data-driven’ marketer who spends wildly on what they want while completely ignoring what analytics is showing?
At C3 Summit, Matthew DiAntonio revealed his secret to outing your thrifty spender:
===> “Answer these 3 questions in every meeting:”
1️⃣ What’s Working
2️⃣ What’s Not Working
3️⃣ What Are We Doing About It
Tough to talk about, but #2 always gets the most attention and the more you talk about it …. your thrifty spender will soon fall in line.
Stay the course towards and use Matt’s tip to help fix your “BI <-> C-Level Communication Line”