How Do You Increase ROI?

The #1 Question we get all of the time is …

“How do we increase our ROI (Return on Investment)?”

The key to increasing ROI is using data to help make better and faster decisions.

Of course we all know that data can be:

  • Confusing
  • Overwhelming
  • Crazy
  • ‘Rip my hair out’

But it doesn’t have to be that way!

Our CEO Mark Hughes wrote a great article in Retail TouchPoints which shows how modern multi-touch attribution is both ‘approachable’ and can help you make better decisions.

For example: Compare “Creative D” to “Creative F” in the above chart.

Simple to see: “Creative D” performed 26 times better!

That was both fast & simple!

If “Creative F” was the preferred TV advertisement of the management team, this would show performance doesn’t justify the spend.

The company can shift dollars to “Creative D” for more profitable TV / radio / digital and rotate out less successful creative.

This is data measurement on a simple — yet digestible — scale.

And with multi-touch attribution, it’s really that simple and fast to increase your ROI.