An Infographic For Your Summer Of Music Festivals

It’s Summer, and for Millennials who now have money, it’s festival season. Bust out the sunscreen and bug spray because Adweek just released an info-graphic detailing how we spend our money on overpriced t-shirts and beer.

With countless music festivals, you cultivate a large collection of different people:

With the idea of music and dancing and rampant drug use, people are more susceptible to spend more money on beer and swag than ever before.

Let’s take a look:

So, as a manager for any specific music festival, you want people to spend, and what better way to get them to spend, than to entertain them with live music that spans a massive audience. The summer just started so bust out the headdress, hacky-sacks, and tents!