It’s Summer, and for Millennials who now have money, it’s festival season. Bust out the sunscreen and bug spray because Adweek just released an info-graphic detailing how we spend our money on overpriced t-shirts and beer.
With countless music festivals, you cultivate a large collection of different people:
With the idea of music and dancing and rampant drug use, people are more susceptible to spend more money on beer and swag than ever before.
Let’s take a look:
So, as a manager for any specific music festival, you want people to spend, and what better way to get them to spend, than to entertain them with live music that spans a massive audience. The summer just started so bust out the headdress, hacky-sacks, and tents!