KENZO + Spike Jones = Music Video Advertisement?

Perfume company; KENZO has teamed up with Spike Jones to deliver one of the most breathtakingly stimulating and effective advertisements the perfume world has seen.

With the ad’s runtime the same as a traditional music video, something of an eclectic, wild, and spontaneous collaboration between Jones and KENZO has created something that could be best described as a close replication of Fatboy Slim’s “Weapon of Choice” music video.

The advertisement’s effective reach outdoes the many goals that other advertiser’s set for themselves.

First impressions of the video were almost skippable considering its length, but the satisfaction of sitting through it and walking away feeling like witnessing something new and fresh is still in the minds of others.