Katie Killebrew, one of the panelists @ Attribution After Dark Thursday July 13, is Spark Mediavest’s A.D. of Programmatic. The 13 year digital veteran (Moxie, OMD, Carat, Red Lobster, Discover, Verizon, iRobot) takes no guff, and will dish on some past secrets, lies, and trends.
Here’s her “3 Things You Should Know, But Might Not”
- Often by the time studies come in there is a 30 day lag window between obtaining that data and when it was actually collected. A huge part of this industry is using mobile location and tracking users in real time, when they are actually in a store.
- Attribution plays a big role in finding those qualified clicks. You need to build those retargeting pools in order to ensure the click traffic you are are getting is in fact qualified.
- The usage of data is ever-growing and knowing how to classify it is essential. You need to know how to best utilize second and third party data, qualify the data that already exists, and utilize it to its best capacity.
Think, Link, & Drink with Katie this Thursday (7/13) in Buckhead @ the St. Regis hotel 5-9pm.
Limited seats left.
Drink + attend free: Click this link and enter code “c3afterdark”
Get your seat now: http://attributionafterdark.com/attribution-after-dark-atlanta/