Two days ago Kid Rock launched KidRockForSenate.com. He indicates paperwork will be filed with the Federal Election Commission for the 2018 Michigan race.
In his epic song, American Bad Ass, lyrics foreshadowed the rock & roll version of Truman’s Whistle Stop train campaign:
“I’ve set up and turned out this state
With my own two hands
We’ve traveled this land packed tight in minivans”
All the ad dollars in the world couldn’t sway voters to pry themselves away from Trump’s win. Consequently, celebrity content versus advertising dollars may be the new mid-election marketing ticket.
“I’m going to predict right now, that Kid Rock will win the 2018 Michigan seat,” said Mark Hughes, CEO of advanced advertising attribution measurement firm C3 Metrics, and author of the book, Buzzmarketing. “Content is now edging out advertising. For good or for bad, content and measurement of it is back in black.”
Kid Rock has often been called vulgar and crazy, but he climbed his way to fame with marketing CD’s out of the trunk of his car. His charitable giving is hardly known and very individual–which may be a surprise to most voters.
Orson Welles once said, “Popularity should be no scale for the election of politicians. If it depended on popularity, Donald Duck and The Muppets would take seats in senate.”
Senator Kid Rock: content king and marketing bad *ass (accompanied by chief of staff Kermit the frog).