MATH: THE FRONTIER OF ATTRIBUTION WITH HELIA’S PRESIDENT
President of Helia & Chief Data Officer
About this episode:
Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what he foresees as its inevitable future!
“There’s no way around it. The sooner an organization embraces a more determined way to analyze and collect their data the better they’re going to be going forward. These questions are not going away, the competitive nature of advertising will only get more complex and more rigorous.”