Webinars
The company’s award-winning Attribution Data Cloud unites TV + digital with machine learning to provide real-time insights driving both increased performance and marketing budgets.
Programmatic Secrets
– Why Programmatic gets robbed of credit and gets cut
– What to do about the X-Device problem
– Everything you need to know about Viewability
– How to FINALLY properly optimize your campaign
Runtime: 31 minutes Access Now
Direct Mail
– Why Direct Mail is largely ignored by younger marketers
– How to catch the wave of ‘attribution’ as a direct mail marketer
– What to demand from your Analytics team to get proper credit
– Everything you need to know about ‘machine-learning’
Runtime: 31 minutes Access Now
Attribution Vendor Scorecard
– Media Independence vs. media sellers?
– Viewablity and does it matter?
– What does ‘model refresh’ rate mean?
– Best practices for selecting a vendor?
– 2018 Scorecard and ranking for all major vendors
Runtime: 33 minutes Access Now
Marketing Attribution 101
– Why only three things on your campaigns should receive the bulk of your attention
– How to effectively ‘hack’ your multi-channel digital campaign
– How to squeeze out maximum ROI.
– Setting budgets with Attribution & and how to know when you’re spending too little
Runtime: 25 minutes Access Now
Winning The Battle Of Buy In
– Use this time-tested presentation to present Attribution to your team
– Learn to handle major objections as you steer your org towards better measurement
– How to transition away from antiquated last-click belief systems
– Slides provided upon request
Runtime: 2 minutes Access Now
Connecting Programmatic to Phone Conversions
– How Programmatic loses 50% of credit to call centers
– The ‘gold standard’ in measurement for call conversions
– Who (& What) is losing out currently
– How to integrate call solutions with Attribution
Runtime: 32 minutes Access Now
How To Shift Marketing From A Cost To A Profit Center
– Why data-driven marketers always win (even when they’re wrong)
– How to catch the wave of the ‘profit center’
– The ‘Rainman’ vs. ‘Zoolander’ vs. ‘Spacey’ effect
– Everything you need to know about ‘machine-learning’
Runtime: 47 minutes Access Now
TV Attribution
– How TV gets robbed of credit from digital
– How different devices cause big problems for TV marketers
– The problem with Facebook & Google
– Optimize Day of Week, Daypart & Creative like a pro
Runtime: 31 minutes Access Now
Catalog Attribution
– How to attribute your Catalog as part of your mix
– How to catch the wave of ‘attribution’ as a catalog marketer
– What to demand from Analytics to determine proper credit
– Tools you need to put in place now so you’re ready
Runtime: 28 minutes Access Now
Viewable Impressions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes Access Now
“With C3 Metrics, we get indisputable truth. It makes no sense to believe that only one channel was responsible for an online sale.”
“Smart attribution modeling is the ONLY way to determine advertising effectiveness, and real ROI, across all your offline and online marketing channels.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
"Attribution is one of those things, more talked about than done."
"C3 Metrics is running TV ads and winning new business as a result."
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