Programmatic Secrets
– Why Programmatic gets robbed of credit and gets cut
– What to do about the X-Device problem
– Everything you need to know about Viewability
– How to FINALLY properly optimize your campaign
Runtime: 31 minutes Access Now
Direct Mail
– Why Direct Mail is largely ignored by younger marketers
– How to catch the wave of ‘attribution’ as a direct mail marketer
– What to demand from your Analytics team to get proper credit
– Everything you need to know about ‘machine-learning’
Runtime: 31 minutes Access Now
Attribution Vendor Scorecard
– Media Independence vs. media sellers?
– Viewablity and does it matter?
– What does ‘model refresh’ rate mean?
– Best practices for selecting a vendor?
– 2018 Scorecard and ranking for all major vendors
Runtime: 33 minutes Access Now
Marketing Attribution 101
– Why only three things on your campaigns should receive the bulk of your attention
– How to effectively ‘hack’ your multi-channel digital campaign
– How to squeeze out maximum ROI.
– Setting budgets with Attribution & and how to know when you’re spending too little
Runtime: 25 minutes Access Now
Winning The Battle Of Buy In
– Use this time-tested presentation to present Attribution to your team
– Learn to handle major objections as you steer your org towards better measurement
– How to transition away from antiquated last-click belief systems
– Slides provided upon request
Runtime: 2 minutes Access Now
Machine Learning
– Why non-converting consumers hold the key to success or failure
– The ‘Rainman’ vs. ‘Zoolander’ effect
– Discover holes in stats that can make you look like a genius
– How to translate the complex statists into real-world media language
Runtime: 28 minutes Access Now
How To Shift Marketing From A Cost To A Profit Center
– Why data-driven marketers always win (even when they’re wrong)
– How to catch the wave of the ‘profit center’
– The ‘Rainman’ vs. ‘Zoolander’ vs. ‘Spacey’ effect
– Everything you need to know about ‘machine-learning’
Runtime: 47 minutes Access Now
Connecting Programmatic to Phone Conversions
– How Programmatic loses 50% of credit to call centers
– The ‘gold standard’ in measurement for call conversions
– Who (& What) is losing out currently
– How to integrate call solutions with Attribution
Runtime: 32 minutes Access Now
TV Attribution
– How TV gets robbed of credit from digital
– How different devices cause big problems for TV marketers
– The problem with Facebook & Google
– Optimize Day of Week, Daypart & Creative like a pro
Runtime: 31 minutes Access Now
Catalog Attribution
– How to attribute your Catalog as part of your mix
– How to catch the wave of ‘attribution’ as a catalog marketer
– What to demand from Analytics to determine proper credit
– Tools you need to put in place now so you’re ready
Runtime: 28 minutes Access Now
Viewable Impressions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes Access Now
“Crediting the last click is living in a marketing vacuum. With the explosion of tablets and the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
“With C3 Metrics, we get indisputable truth. It makes no sense at all to use last click measurement systems. We’re supposed to believe that only one channel was responsible for an online sale? It’s ridiculous.”
“Advanced attribution tools such as C3 Metrics’ with integrated viewability can help organizations become smarter with digital investments and media-mix modeling.”
“C3 Metrics was a boon to our shareholders. Cutting edge technology that enabled us to drive growth in revenue and profits. I thought of them as the cash register that multiplied.”
“C3’s attribution technology enabled us to measure the value of our content strategy down to the article level. The entire effort would never have been revealed with outdated last click measurement.”
