Webinars
The company’s award-winning Attribution Data Cloud unites TV + digital with machine learning to provide real-time insights driving both increased performance and marketing budgets.
Programmatic Secrets
– Why Programmatic gets robbed of credit and gets cut
– What to do about the X-Device problem
– Everything you need to know about Viewability
– How to FINALLY properly optimize your campaign
Runtime: 31 minutes Access Now
Direct Mail
– Why Direct Mail is largely ignored by younger marketers
– How to catch the wave of ‘attribution’ as a direct mail marketer
– What to demand from your Analytics team to get proper credit
– Everything you need to know about ‘machine-learning’
Runtime: 31 minutes Access Now
Attribution Vendor Scorecard
– Media Independence vs. media sellers?
– Viewablity and does it matter?
– What does ‘model refresh’ rate mean?
– Best practices for selecting a vendor?
– 2018 Scorecard and ranking for all major vendors
Runtime: 33 minutes Access Now
Marketing Attribution 101
– Why only three things on your campaigns should receive the bulk of your attention
– How to effectively ‘hack’ your multi-channel digital campaign
– How to squeeze out maximum ROI.
– Setting budgets with Attribution & and how to know when you’re spending too little
Runtime: 25 minutes Access Now
Winning The Battle Of Buy In
– Use this time-tested presentation to present Attribution to your team
– Learn to handle major objections as you steer your org towards better measurement
– How to transition away from antiquated last-click belief systems
– Slides provided upon request
Runtime: 2 minutes Access Now
Connecting Programmatic to Phone Conversions
– How Programmatic loses 50% of credit to call centers
– The ‘gold standard’ in measurement for call conversions
– Who (& What) is losing out currently
– How to integrate call solutions with Attribution
Runtime: 32 minutes Access Now
How To Shift Marketing From A Cost To A Profit Center
– Why data-driven marketers always win (even when they’re wrong)
– How to catch the wave of the ‘profit center’
– The ‘Rainman’ vs. ‘Zoolander’ vs. ‘Spacey’ effect
– Everything you need to know about ‘machine-learning’
Runtime: 47 minutes Access Now
TV Attribution
– How TV gets robbed of credit from digital
– How different devices cause big problems for TV marketers
– The problem with Facebook & Google
– Optimize Day of Week, Daypart & Creative like a pro
Runtime: 31 minutes Access Now
Catalog Attribution
– How to attribute your Catalog as part of your mix
– How to catch the wave of ‘attribution’ as a catalog marketer
– What to demand from Analytics to determine proper credit
– Tools you need to put in place now so you’re ready
Runtime: 28 minutes Access Now
Viewable Impressions
– Understand ‘served’ vs. ‘viewable’ impression
– Connect your conversions to your impressions
– Only give credit to ads which are seen
– Determine where to allocate budgets in the new viewable world
Runtime: 35 minutes Access Now
“Brands will increase ad spending materially and on a sustained basis…if their display ads were actually displayed…then close the attribution loop.”
“What we’re seeing now is a major milestone with with advanced thinking and technology like C3 Metrics, CFOs and public companies should pay attention.”
“Crediting the last click is living in a marketing vacuum. With the way we consume media–it makes C3 Metrics very valuable for ROI focused advertisers.”
"Attribution Pioneer"
"C3 Metrics is running TV ads and winning new business as a result."
