An Open Letter To Last Click Pt. 3

Hey XYZ Company,

It’s me again. Coming at you from my hot, new apartment in Hawaii. How’re things with Last Click? I heard you’re both still “riding out the storm”.

How long has that storm been going for – ten years? There is no way that your ship is still floating after the rocky mess Last Click left for you during my last letter.

Listen, every Friday, the C3 Metrics saves companies up to $11-million dollars in annual ad spend. She’s smoking all the other attribution programs and if it weren’t for her, we wouldn’t have saved the money for our trip to paradise.

Last Click has been getting the better of you for some time now, hasn’t she. She doesn’t understand how to monitor your ad spend in the same ways that a newer and updated software can. She just sits there, convincing you that you somehow still need her.

Well, I made the switch to C3 Metrics and it’s been a non-stop blast. We go to events, travel, and do new and exciting things! I went scuba diving yesterday and rode a dolphin! I wouldn’t be able to do this with Last Click.

Listen, she’s weighing you down, man. Once you separate from bad relationships you realize that the world is yours.  Check out C3 Metrics and move on. Take charge of your life!


I stopped off in Boston the other day. You weren’t around, but Netmining sponsored a great BIMA conference. I tried to send you an email, but “” isn’t a valid email address anymore. When you get a second you should totally hit me up with your new one!

Anyways, here’s a picture from the event.

I’ve grown up since then and I think you should too. Check out C3 Metrics and you could very well be in the same shoes as me.


Someone who has moved on to bigger and better things.