ATTRIBUTION ADOPTION’S ORGANIZATIONAL CHALLENGE


Kevin Seaman
Principal
Results Analytics


About this episode:
Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization and moved it into the digital space using cross-channel multi-touch attribution. Tune in to find out what it takes to get attribution adopted, the challenges you may face and what you could expect to learn along the way.


“Our attribution journey, I would say was slow. The insights came fairly quickly, but the organization wasn’t in a place that it could optimize. There weren’t enough believers within the organization to be able to take that system that we had implemented and make it into something that was part of the organization’s DNA.”

Kevin Seaman

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