https://c3metrics.com/wp-content/uploads/2019/10/michael-k.jpg 369 800 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-10-22 06:00:542019-12-31 09:31:53Math: The Source and New Frontier of Attribution with Michael Kaushansky
Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what he foresees as its inevitable future!
https://c3metrics.com/wp-content/uploads/2019/10/vanessa-b.jpg 360 792 jgreenfield https://wwwc3metrics-blueshiftinforma.netdna-ssl.com/wp-content/uploads/2015/05/c3logo.png jgreenfield2019-10-15 04:00:382019-12-31 09:32:23Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco
Vanessa Branco knows: When you buy digital media at scale, you need to have attribution. She used Attribution to discover the 'halo' of digital advertising which filled the funnel for one public company and increased their ROI over 300%! Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!).
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.